Wizard World Comic Con


  • Wizard World Comic Con

worked with Wizard World, a pop culture and comic convention company, to drive direct response ticket sales for their Winter 2014-2015 tour. Previously the company had only used promoted posts and had never properly setup conversion funnels, retargeting, LAL audiences etc.


Implementing these tactics, I decreased their Cost Per Purchase by 17$ per ticket, selling over 30,000 convention tickets in less than 9 months.