VR Entertainment

Description

  • VR Entertainment

After a successful Kickstarter project, I was contracted by VR Entertainment to handle all their digital marketing. Leaning on self-serve programmatic solution Brandzooka, I could target Fathers 30-45 with laser-like precession on ESPN.com, CNN.com, and other related properties.

 

I then retargeted the video view campaign with a dynamic products ad campaign, complete with a strong CTA. The results were a sold-out initial run on Amazon.com and a 3x ROAS.