Mezcal El Silencio


  • Mezcal El Silencio

El Silencio, a less than 1-year-old brand of Mezcal, was granted a limited test run of 12 Target stores throughout Southern California.

I created a lead generation campaign using a Facebook Video Ad based around an easy to create 4th of July cocktail and retargeting video viewers with coupons at participating Target stores. I geotagged only adults, 21+, who were within 5 miles of one of the 12 selected Target stores.

The result was a sales lift of 700% across the dozen stores over the holiday weekend, as well as 75,000 video views at under $0.02 a piece.