Cocofloss

Description

  • Cocofloss

When I began working with Cocofloss, a premium dental floss, their CPA was above $22. I implemented a more attractive top of funnel offer for first-time customers, in addition to a robust retargeting campaign. Within 30 days I was able to get their CPA down to $10. I also introduced new revenue streams like a subscription floss plan and quarterly limited edition bundles.