Recently I worked with a unique DTC food/beverage & beauty brand that was looking to significantly increase their paid media efforts over a 6 month period. They were also interested in launching a monthly membership program, which would raise the lifetime value (LTV) of their customers by over $120/year.
6 Month Results
- Total revenue from June-Dec ’18 was $1,500,000+
- Scaled monthly ad spend to $250,000+ while maintaining a profitable ROAS – Highest monthly revenue from ads was $400,000 in November 2018, of which $150,000 was made on Black Friday alone
- Over 14,000 new customers acquired and 2,000+ product subscribers, each providing monthly reoccurring revenue