A unique hat company approached me about helping them move away from organic social media & PR as their only traffic source, and they were ready to invest heavily in paid advertisement. They understood that in order to grow they needed predictable systems for generating new customers and monetizing their current customer base. Of course, I was happy to help build out these systems for them.
Since they had never invested in paid advertising before we started with a smaller budget, but immediately were able to scale their campaigns because of the amazing reception to their ads thanks to laser-sharp targeting.
Within 2 weeks, they had made almost $12,000 in revenue and better yet, all revenue was generated by new customers – 255 of them to be exact. I almost instantly achieved a 2.53 ROAS for them – meaning for every $1 spent, they made $2.53 in return.
30 Day Results
- $28,840.36 in revenue generated from $10,504.87 in advertising spend, a 2.36 ROAS or 136% ROI
- 540 new customers