This past fall, a European based Bluetooth speaker & audio accessories company had reached out to me after being referred by a previous client of mine. In particular, they were having moderate success with their Google Ads but they were looking to outsource their efforts to an expert like myself to grow their e-commerce business tenfold.
After auditing their account, the lowest hanging fruit I saw was that they were still using manual Google Shopping ads, and had yet to implement Google Smart Shopping campaigns into their advertising mix.
Smart Shopping is the newest campaign type in Google Ads (formally Google AdWords), it’s a combination of traditional Shopping campaigns and dynamic re-marketing via Google’s Display Ad Network.
Smart Shopping allows for automatic creation of relevant ads across search results, the Display Network, YouTube & Gmail.
90 Day Results
- ROAS from Smart Shopping increased over 200%, from 34X to 61.9X
- 99.26% of revenue now generated through Smart Shopping compared to their previous Shopping campaigns
- 2,312 new sales in 90 days